Skip to Top Navigation Skip to Utility Navigation Skip to Search Skip to Left Navigation Skip to Content
A_S_10_2_sg.jpg
Academics About U OF H
Admission Visiting Campus
Student Life Libraries
Alumni Public Purpose
News Arts & Events
Athletics Giving to U of H

Fang (Faye) Yang, PhD

Visiting Assistant Professor


Portrait

School of Communication

Harry Jack Gray Center E225

860.768.4161
fyang@hartford.edu

Education

PhD - Michigan State University
MA - University of Alabama
BA - Sichuan University


Fang (Faye) Yang, a Visiting Assistant Professor, teaches courses in advertising including advertising principles, advertising tactics, and integrated marketing communications. She received her Ph.D. in Media and Information Studies from Michigan State University, her M.A. in Advertising and Public Relations from University of Alabama, and a B.A. in English Language and Literature from Sichuan University in China.

Professor Yang is interested in non-traditional advertising’s role in marketing communications strategy. Her research interests lie in product placement, social media, and brand management. Her recent work explores the impact of movies on the tourism industry.

Before joining the School of Communication, Professor Yang worked as a communication specialist, freelance translator, marketing communications consultant, and college English teacher. In her free time, she enjoys traveling, watching movies, and playing with her daughter, Shirley.

Red Impact Bar