Advertising and Public Relations Emphasis Course Requirements and Learning Outcomes
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Advertising and Public Relations Emphasis

Course Requirements for the Bachelor of Arts Major


Learning Outcomes for the Bachelor of Arts in Communication -
Advertising and Public Relations

After completing the requirements for the bachelor of arts degree, you will:

  • Demonstrate the ability to write effectively in a variety of formats used in the field of communication.

  • Prepare and deliver effective oral presentations.

  • Demonstrate the ability to understand and describe major theories of communication.

  • Demonstrate the ability to identify and define the major sub-disciplines in the field of communication.

  • Demonstrate awareness of ethical dilemmas in the field of communication.

  • Demonstrate the ability to locate and use credible sources of information on communication topics and issues.

  • Demonstrate the ability to identify and evaluate the research methods used in a scholarly journal article.

  • Demonstrate a fundamental knowledge of the advertising and public relations disciplines expected for entry-level employment.

  • Demonstrate the ability to produce materials commonly used in the advertising and PR fields.

  • Demonstrate the ability to integrate production and analysis that contribute substantively to advertising and PR campaign development.