BA in Communication - Areas of Emphasis
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BA in Communication - Areas of Emphasis

You will learn about the exciting broad range of topics across the field of communication through the Communication core curriculum. Your emphasis gives you depth in an area of specialization.

Advertising and Public Relations

Prepare yourself to start a career in Advertising and Public Relations. Learn about the advertising process from research to creation to copy writing. Discover how organizations develop relationships with stakeholders and communicate with the media in times of calm or crisis. Enhance your writing, research, and analysis skills and participate in the development of a communication campaign.

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Communication Studies

Become a communication specialist and keep your options open by taking a broader view of the world of communication. Learn about the many essential processes underlying what on the surface is a simple act of communicating. Discover how those processes change as we move communication from one-on-one to group to organization contexts and from face-to-face to computers and cell phones. Enhance your skills of analysis, group collaboration, and interaction with others in personal and professional situations.

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Media and Journalism

Get ready to launch a career in news or entertainment or other media industries. Learn how the media operate and their role and impact in our society. Discover how changing technology alters existing media and creates new forms and how rewarding media production can be. Enhance your skills in producing messages for a variety of media outlets along with skills in analysis and critique of media.

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