Bachelor of Arts in Communication
Utility NavTop NavContentLeft NavSite SearchSite SearchSite Search

Bachelor of Arts in Communication

Step right in. You will take courses in the area you are most interested in during your first semester. Our academic and professional-based courses equip you with the knowledge and skills required to succeed in today’s changing communication landscape. Our courses focus on a range of studies including advertising, public relations, interpersonal and organizational communication, media, journalism, social media, and more. Take electives in marketing, psychology, website design, photography, graphic arts, creative writing, and more. You can customize your study of communication at the University of Hartford.

From the first day, you can participate in student organizations like the Student Television News, one of our two radio stations, or the Reel Film Club. Internships, study abroad, client-based coursework and conferences provide more opportunities for hands-on experience.

Our graduates have a proven track record in a wide array of careers. From Discovery Network to Fox Connecticut TV News to sports giant ESPN, UHart communication alumni work as digital media content managers, reporters, and Emmy-award winning producers. Outside of media, work at a public relations or advertising agency, serve as a strategic corporate communications coordinator, or coordinate special events. Our flexible approach will help you tailor your studies and reach your goal.

Our undergraduate program requires 36 credit hours. In addition to the core curriculum, students focus their studies on one of our three areas of emphasis.


Advertising and Public Relations

Our advertising and public relations program prepares students with the knowledge for entry-level advertising, public relations and marketing positions. Writing, analysis, and research skills are developed across the full range of coursework. Our students produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.

More information on this emphasis


Communication Studies

College graduates who have effective communication skills and knowledge of communication processes will be qualified for a variety of employment options. Our communication studies emphasis is designed to enhance students’ skills in group collaboration and leadership, conflict management, team presentations, persuasion, and adapting to communication media. These skills are valuable for positions in corporate training, human resources, sales, corporate and employee communications, and management, as well as being in demand at non-profit organizations and agencies. In addition, coursework in communication studies helps students understand essential processes such as verbal and nonverbal communication, conflict, and persuasion.

For more information on this emphasis.


Media Strategies

Our media strategies emphasis prepares students for a career as a leader in the media industry. Students learn how media organizations function and the various communication techniques that are necessary to run a media business. They also gain an understanding of the economic development, organizational structure, and business strategies of major media. Coursework focuses on the importance of acquiring skills in client relationship engagement and how best to work with various stakeholder groups. Our students also learn the core research methodologies that are used in the media industry.

More information on this emphasis.