Dr. Martin S. Roth is Dean and Professor of Management & Marketing at the Barney School of Business, University of Hartford. His areas of expertise include global corporate and marketing strategy, branding, and customer value. He was previously Chair of the Sonoco International Business Department at the University of South Carolina’s Darla Moore School of Business, top ranked globally in international business research, undergraduate and graduate programs. At the Moore School he also served as Executive Director of the flagship International MBA Program, and as the School’s Chief Innovation & Assessment Officer. He teaches global marketing management, foreign market entry and growth, and strategy courses for which he has won numerous teaching awards, including the Alfred G. Smith, Jr. Award as the Moore School of Business outstanding teacher, the Outstanding EIMBA Elective Professor Award, and an Excellence in Teaching Award from the University of South Carolina Alpha Chapter of the Mortar Board. He has also taught at the Carroll School of Management at Boston College, Katz Graduate School of Business (University of Pittsburgh), the Arthur D. Little School of Management (Boston), and at universities in Austria, France, Hong Kong, Mexico, Portugal, Thailand, and Tunisia. He has led executive education programs on global strategy, innovation, scenario planning, marketing strategy, customer service, market research, and program evaluation, including custom programs for companies such as Blue Cross & Blue Shield, BMW, CSX, Fiberweb, Metso, Nissan, Verizon, and Xerox.
Marty’s research has been published in the leading marketing and management journals, including the Journal of Marketing Research, Journal of International Business Studies, Journal of Consumer Research, Journal of International Marketing, Journal of Advertising, Journal of Advertising Research, Journal of World Business, Marketing Management, Journal of Health Care Marketing, American Journal of Managed Care, Journal of Public Policy and Marketing, and Journal of Professional Pricing. His articles and video interviews have appeared in the Harvard Business Review and Wall Street Journal. Marty’s CountryManager international marketing simulation game is used in over 120 schools worldwide. He has spoken on a variety of marketing and global management topics at industry and academic meetings throughout the Americas and Europe. Dr. Roth has consulted for companies ranging from multinationals to new ventures, including Bank of America, Colonial Life, Holopack International, Kimmel & Associates, Pitney Bowes, and Spirax Sarco. Prior to his academic career he held a number of marketing research and retail management positions. He earned his doctorate and MBA from the Katz Graduate School of Business, University of Pittsburgh.