The Barney School offers a major in marketing for students aspiring to leadership positions in the private, public, and not-for-profit sectors. The marketing concentration includes courses in consumer behavior, marketing research, and marketing strategy as well as a wide range of elective courses. Graduates of the program follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses.
Students are required to complete an internship as part of their program of study. Internships with area businesses and not-for-profit organizations are available to students in their junior or senior year. Marketing majors are encouraged to join the University of Hartford chapter of the American Marketing Association. This award-winning student organization offers a variety of activities, including a series of speakers, career-oriented programs, and student projects.
Required marketing courses are regularly offered in the evening. Most are offered at least once in a two-year period in the evening. Students are advised to check with the Management and Marketing department for specific schedules of evening offerings.