The arts industry, a multibillion-dollar, highly globalized enterprise, ranks among the 10 largest industries in the United States. It is a diverse, challenging, fiercely competitive field, constantly affected by changes in technology, legislative issues, and the economic environment. Students interested in careers in this industry must be well prepared in business, including budgeting, accounting, economics, computers, marketing, and management theory.
This major provides performing musicians with a broad background in both music and business. Students receive weekly private lessons, play in ensembles, and study music theory, history, ear training, and keyboard. Business courses include accounting, economics, marketing, computers, and finance. Twelve specialized music management courses provide a synthesis of music and business studies. Students apply their knowledge using case studies, small-group discussions, and projects. In addition, students complete at least one 180-hour internship. All management students are required to complete the internship sequence, MUM 420 and MUM 421.