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Performing Arts Management

Bachelor of Arts (BA)

The performing arts industry, a multibillion-dollar enterprise, is among the largest industries in the United States. It is a diverse, challenging, highly competitive field, constantly affected by changes in technology, legislative issues, and the economic environment. Students interested in careers in this industry must be well prepared in business, including budgeting, accounting, economics, computers, marketing, and management.

The Bachelor of Arts in Performing Arts Management provides training for persons with a background or interest in music, theatre, dance, or other performing arts. The diverse curriculum includes courses in liberal arts, humanities, music/arts management, and business. Twelve specialized courses in managing music and performing arts form the solid basis of this curriculum. All majors complete a minimum of one 180-hour internship in either a for-profit or a not-for-profit organization. Management students are required to complete the internship sequence, MUM 420 and MUM 421, before graduation.

Management students have completed internships with Goodspeed Musicals, BMG Entertainment, WCCC Radio, Clear Channel Entertainment, BET, the Bushnell Center for the Performing Arts in Hartford, Creative Artists Agency in a variety of venues, and in record labels, both major and independent. Graduates hold positions in the industries of recording, artist management, symphony and opera administration, development and fundraising, marketing, and public relations.