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Courses:
MKT 310
Principles of Marketing
MBA 618
Marketing Management
Multinational Marketing
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Education:
Ph.D. Kent State University
M.B.A. Kent State University
B.A. Peking University
Research Interests and Working Papers:
International marketing, branding, e-marketing, and marketing strategy. Specifically, he is doing research in global brand extension, brand alliance, cross-cultural consumer behavior, online auction, and market orientation.
Selected Scholarship Books and Articles:
Bruning, Edward R., Michael Hu, and Andy Wei Hao (2009), “Cross-National Segmentation: An Application to the NAFTA Airline Passenger Market,” European Journal of Marketing, 43(11), 1498-1522.
Rapp Adam, Niels Schillewaert, and Andy Wei Hao(2008), “The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” Journal of Marketing Theory and Practice, 16 (1), 7-25.
Professional Activities:
Member of American Marketing Association
Member of Academy of International Business
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