Associate Professor of Marketing
Department Management and Marketing
Phone: 860-768-4809, Room 310B
Research Interests and Working Papers:
Selected Scholarship Books and Articles:
“Does cultural similarity matter? Extending the animosity model from a new perspective,” (with Jun Ma and Sijun Wang), Journal of Consumer Marketing, 29 (5), 2012, 319-332.
“Consumer Perceptions of Brand Functions: An Empirical Study in China,” (with Xiaoling Guo and Xiaoyan Shang), Journal of Consumer Marketing, 28 (4), 2011, 269-279.
“Name-Your-Own-Price Seller's Information Revelation Strategy with the Presence of List-price Channel,” (with Tuo Wang and Michael Hu), Electronic Markets - The International Journal on Networked Business, 20 (2), 2010, 119-129.
“Cross-National Segmentation: An Application to the NAFTA Airline Passenger Market,” (with Edward R. Bruning and Michael Hu), European Journal of Marketing, 43(11), 2009, 1498-1522.
“The Influence of Market Orientation on E-business Innovation and Performance: the Role of the Top Management Team,” (with Adam Rapp and Niels Schillewaert), Journal of Marketing Theory and Practice, 16 (1), 2008, 7-25.