Associate Professor of Marketing
Chair, Department of Management and Marketing
Phone: 860-768-4298, Room 310F
Research Interests and Working Papers:Customer Satisfaction; Organizational Buying; Behavior Research Methods; Marketing Education
Selected Scholarship Books and Articles:
Katrichis, Jerome, “Marketing Plan Explorer,” Version 2.0. Courseware, Merlot Project. www.merlot.org, 2002.
Mittal, Vikas, Jerome M. Katrichis and Pankaj Kumar, “Attribute Performance and Customer Satisfaction over Time: Evidence from Two Field Studies.” Journal of Services Marketing. Vol. 15, No.5, (2001), 343-356.
Sanders, William, and Jerome M. Katrichis, “Business Courses Grounded in Multimedia and Good Practices,” Syllabus: Technology in Higher Education Conference Proceedingswww.syllabus.com, 2001.
Mittal, Vikas and Jerome M. Katrichis, “Distinctions Between New and Loyal Customers,” Marketing Research, Vol 12, 1 (Spring 2000), pp. 27-33.
Katrichis, Jerome M., “Demonstrating Principles Of Organizational Purchasing Behavior Throughan Experiential Exercise.” Morgan, Sandra and Diana Page (eds.), Forthcoming in Developments in Business Simulations and Experiential Exercises, Vol. 26 (1999). Pp. 280-281.
Katrichis, Jerome M., and Michael J. Ryan, “An Interactive Power Activation Approach to Departmental Influence in Organizational Purchasing Decisions," Industrial Marketing Management, Vol. 27, 6 (November 1998), pp. 469-482.
Katrichis, Jerome M., (1998) “An Exploration of Departmental Interaction Patterns in Industrial Purchasing Decisions,” Industrial Marketing Management. Vol 27, 2 (Mar. 1998), pp. 136-147.
Katrichis, Jerome M., Understanding Business, The University of Hartford, Institute for Distance Learning, 1997.
Recent Achievements and Honors: