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Jerome M. Katrichis

Jerome M. Katrichis

Associate Professor of Marketing
Chair, Department of Management and Marketing
Phone: 860-768-4298, Room 310F


Selling and Sales

MKT 310
Principles of Marketing

MBA 618
Marketing Management

MKT 420
Marketing Research

The World of Business

MBA 730
Managing Customer

MKT 340
Consumer Behavior

Marketing Strategy

Ph. D., 1990, Business Administration (Marketing Major, Psychology Minor) University of Michigan, Graduate School of Business
M. A., 1985, Organizational Psychology, University of Michigan
M.B.A., 1979, University of Wisconsin, LaCrosseB.S., 1977, Business Administration (Marketing), University of Wisconsin, LaCrosse

Research Interests and Working Papers:Customer Satisfaction; Organizational Buying; Behavior Research Methods; Marketing Education

Selected Scholarship Books and Articles:
Misovich, Steven J., Jerome M. Katrichis, David M. Demers and William B. Sanders, An Introduction to Interactive Multimedia.  Allyn and Bacon, 2003.

Katrichis, Jerome, “Marketing Plan Explorer,” Version 2.0.  Courseware, Merlot Project., 2002.

Mittal, Vikas, Jerome M. Katrichis and Pankaj Kumar, “Attribute Performance and Customer Satisfaction over Time:  Evidence from Two Field Studies.”  Journal of Services Marketing. Vol. 15, No.5, (2001), 343-356.

Katrichis, Jerome M. and Karen M. Stevens, “Marketing and the Social Designation of Science,” In Don R. Rahtz and Pierre McDonagh, Globalization and Equity, Proceedings of the 26th Annual Macromarketing Conference,  (2001), pp. 222-235.

Sanders, William, and Jerome M. Katrichis, “Business Courses Grounded in Multimedia and Good Practices,” Syllabus:  Technology in Higher Education Conference, 2001. 

Mittal, Vikas and Jerome M. Katrichis, “Distinctions Between New and Loyal Customers,” Marketing Research, Vol 12, 1 (Spring 2000), pp. 27-33. 

Katrichis, Jerome M., “Demonstrating Principles Of Organizational Purchasing Behavior Throughan Experiential Exercise.” Morgan, Sandra and Diana Page (eds.), Forthcoming in Developments in  Business Simulations and Experiential Exercises,  Vol. 26 (1999).  Pp. 280-281.

Katrichis, Jerome M., and Michael J. Ryan, “An Interactive Power Activation Approach to Departmental Influence in Organizational Purchasing Decisions," Industrial Marketing Management, Vol. 27, 6 (November 1998), pp. 469-482.

Katrichis, Jerome M., (1998) “An Exploration of Departmental Interaction Patterns in Industrial Purchasing Decisions,”  Industrial Marketing Management.  Vol 27, 2 (Mar. 1998), pp. 136-147.

Katrichis, Jerome M., Understanding Business, The University of Hartford, Institute for Distance Learning, 1997.

Recent Achievements and Honors:
Chair, University of Hartford, Faculty Senate (2005-2007)
Secretary, University of Hartford, Faculty Senate (2004-2005)
American Marketing Association, Award for Innovative Excellence in Marketing
Education, 2002
Outstanding Article Award, Journal of Services Marketing, 2002
University of Hartford, Harry Jack Gray Outstanding Teacher Award, 2001
Barney School of Business, Faculty Excellence in Teaching Award 1998-1999.
Gerald and Lillien Dykstra Teaching Fellow, University of Michigan, 1987.
American Marketing Association, Consortium Fellow, 1986.
Albert Haring Symposium Fellow, 1986.
D. Maynard Phelps , Fellowship in Marketing, University of Michigan, 1984.

Professional Activities:
American Marketing Association (Chair of Teaching and Learning Special interest Group 2002-2004)
Association for Consumer Research
Academy of Marketing Science
Society for Consumer Psychology
The Institute for Management ScienceMacromarketing Society
Association for Business Simulations and Experiential Learning

Red Impact Bar