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MBA Certificate in Marketing

In today's fast paced and ever-evolving marketplace, the knowledge and skills gained from an MBA certificate in Marketing can be used to help firms create value for customers. Both national and international aspects of developing, distributing, pricing and promoting brands, products and services are covered in the marketing concentration.  Analytic rigor is integrated with creative thinking to leverage effective use of website, social media, and other emerging marketing technologies.

Students who have a graduate business degree from an accredited institution can apply to attend the Barney School of Business to earn a specialized certificate in Marketing by completing four courses (12 credit hours).  Commonly offered courses include:

  • MKT 650 International Marketing
  • MKT 659 Marketing Communications
  • MKT 664 Industrial Marketing
  • MKT 668 Product Innovations and Development
  • MKT 710 Services Marketing
  • MKT 715 International Services Marketing
  • MKT 750 Bargaining and Negotiations
  • MKT 755 Market and Competitive Intelligence
  • MKT 771 Entrepreneurship