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The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

To assist students interested in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Those interested in pursuing one of these career tracks should consult with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.

The American Marketing Association

The American Marketing Association (AMA) is an international organization dedicated to helping students to: (1) understand the role of marketing in today's society, (2) develop professional marketing skills, (3) practically apply "the classroom experience"and (4) network with top marketing professionals. Membership in the AMA Collegiate Chapter offers students the opportunity to lead, manage, and participate in a range of activities and programs designed to educate the marketing practitioners of tomorrow.

Website Resources

American Marketing Association :

Total Credits Required for Bachelor of Science in Business Administration: 123

Requirements for the Major
Required courses:21
(To fulfill professional major requirements in the standard
degree program for business administration)

Junior and Senior Years     Click on any course number to see all course descriptions.

Course # Course Title
MKT 340 Consumer Behavior
MKT 420 Marketing Research
MKT 454 Marketing Strategy
MKT 480 Internship

Two elective courses should be selected in consultation with an advisor from the list below.

Course # Course Title
MKT 325 Marketing Communication
MKT 330 Retail Management
MKT 332 Merchandising
MKT 335 Personal Selling & Sales Management
MKT 350 Multinational Marketing
MKT 482 Small Business Practicum
MKT 490 Special Topics in Marketing

A seventh course is required. Marketing majors may take a third elective in Marketing or take ONE of the following communication or management courses as a major elective with advisor approval (if prerequisites are met):

Course # Course Title
ENT 314 Principles of Entrepreneurship
MGT 315 Group Dynamics & Interpersonal Relations
MGT 418 Ethics of Management
MGT 420 Seminar in Management
MGT 422 Work Force Diversity
MGT 425 Introduction to Negotiations
MGT 421 Leadership in the 21st Century
MGT 491 Selected Topics in Management*
CMM 240 Introduction to Media
CMM 260 Communication and Advertising
CMM 270 Introduction to Public Relations
CMM 360 Advertising Copywriting and Layout