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Students Design Campaign for Habitat for Humanity
PRSSA members (l-r) Stacy Garvett, Tiffany Berube, Jack Lutz, and Bryant Flores (chapter president) encouraged passersby at Gengras to drop spare change in front of their favorite birdhouse Monday, to raise money for Habitat for Humanity.
Seven student clubs and organizations have built and decorated birdhouses to compete in the fundraiser. On Monday, the birdhouses were on display in Gengras Student Union, and passersby were asked to vote for their favorite birdhouse by dropping spare change in the jar that corresponds to their choice.
If you would like to contribute some spare change to Hartford Area Habitat for Humanity, you can vote for your favorite birdhouse today (Tuesday), from 11 a.m. to 2 p.m., at the booth across from the Campus Concierge in Gengras.
The fundraiser is part of a public relations campaign designed by students in the University of Hartford chapter of the Public Relations Student Society of America (PRSSA). The students are participating in PRSSA’s national Bateman Case Study Competition.
Each year, the Bateman Competition challenges PRSSA chapters to come up with a public relations campaign for a selected client. This year, participating chapters must develop a campaign for Habitat for Humanity International or for a local Habitat affiliate.
Tiffany Berube, a senior public relations major who is project manager for the University’s Bateman Competition campaign, said she and her fellow students are developing a campaign to get 18- to 25-year-olds involved as donors and fundraisers for Hartford Area Habitat for Humanity. They are putting together kits that give high school and college students the tools to lead successful fundraisers for the organization, and they will give the kits to various Habitat chapters in Greater Hartford.
“Most students don’t have a great disposable income, but we want to spread the word that every little bit counts,” Berube said. “Just because we’re young doesn’t mean we can’t have a great impact on our community.”
As an affiliate of Habitat for Humanity International, the Hartford Area Habitat works to build and renovate decent, affordable housing in partnership with people in need. The houses are then sold at no profit and with no interest charge.