Futurist to Examine Our Aging Population
Mathews' talk is the university’s annual Ellsworth Lecture. The event is free and open to the public, but tickets are required.
To order tickets, call the university box office at 860.768.4228 or 1.800.274.8587, or go to www.hartford.edu/tickets.
Mathews, founder and CEO of Black Monk Consulting, is co-author (with Fred Crawford) of The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything, which debuted on The Wall Street Journal’s list of best-selling business books. He also co-authored (with Watts Wacker) The Deviant’s Advantage: How Fringe Ideas Create Mass Markets. Mathews is working on a third book, tentatively titled Engagement: Making Sense of Life and Business, which will address issues ranging from a new model of branding to the search for the elusive global consumer.
A frequent contributor to National Public Radio’s Marketplace, Mathews was named “the futurist to watch” in an American Demographics magazine article on the 25 most influential people in demographics over the past 25 years.
The Ellsworth Lecture program promotes awareness and appreciation of the American business system. It was created in 1979 by Ensign-Bickford Industries, Inc., to honor its former chairman, the late John E. Ellsworth.