A New Look Makes Its Debut

The University of Hartford is unveiling a new visual identity system that unites the institution’s often disparate signatures and logos and presents a consistent and strong visual image.

“The University of Hartford is a forward-looking institution that is also proud of its heritage as a private university with a public purpose,” said President Walter Harrison. “Now, it has a graphic identity that is in synch with its personality in a dynamic and comprehensive way.”

A team of people representing key constituencies across the university participated in the process. “We recognized that a vibrant visual identity and a more consistent use of the graphic elements would help raise awareness and recognition of the university among key internal and external audiences,” said Senior Communication Director Marcy Cain, who was asked by President Harrison to lead the project.

Two key elements of the university’s current visual identity were retained: the seal and the color red. The original seal, created in 1957 by then Hartford Art School Dean Alan Tompkins, was simplified to enhance legibility and reproduction clarity.

As part of the visual identity project, there will be new procedures for faculty and staff to order stationery, envelopes, and business cards, with training classes planned for January. Read more about the new stationery guidelines.