Alumni Profile - Jeffrey Roseman
When you watch the ball drop on New Year’s Eve, you’re seeing a very different Times Square than you saw twenty years ago. Retail real estate broker Jeffrey Roseman was one of the people most influential in transforming Times Square from a seedy, sleazy eyesore to the vibrant commercial center it is today.
Roseman, ’80, is executive vice president and principal at Newmark Knight Frank Retail, a global real estate service firm located in New York City. As a leasing broker, Roseman facilitates high-profile real estate transactions with large retail companies, landlords, and developers. For his work in Times Square, Harlem, and other Manhattan locations, the Real Estate Board of New York has presented Roseman – a number of times – with the prestigious Retail Deal of the Year Award.
Of all the projects he’s worked on, Roseman, who went on to earn his bachelor’s degree from the University’s Barney School of Business in 1982, says he’s proudest of his work in helping to revitalize Times Square. “All you have to do is look at old movies like Taxi Driver or Midnight Cowboy to see how bad Times Square was at its worst. What can help change neighborhoods is bringing in retail and entertainment and that’s what we were able to do in Times Square. Now people feel safe going there and it’s a great place for tourists.”
Roseman says the pace and scope of the real estate business has changed dramatically in the past 20 years. “In New York City, it’s now one big open canvas. Every neighborhood is in play. And that’s happening globally too. The world is becoming boundary-less.”