Bachelor of Arts in Communication with an Advertising and Public Relations emphasis
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Bachelor of Arts in Communication with an Advertising and Public Relations emphasis

 (Applicable for the 2017-2018 Bulletin.)

First Year, Fall Semester

CourseCredits
CMM 110, Communication in the Digital Age3
Math elective3
FYS 100, First Year Seminar3
Social Science Community Elective3
AUCW or AUCC3
DIA 100, Dialogue1
Total Credits = 16

First Year, Spring Semester

CourseCredits
CMM CS* or MJ** elective3
WRT 110, Academic Writing I3
Information Technology elective3
Humanities elective3
AUCA3
Total Credits = 15

Second Year, Fall Semester

CourseCredits
CMM 260, Communication and Advertising, or CMM 271, Introduction to Public Relations3
CMM 250W, Fundamentals of Journalism, or CMM 253W, Writing for the Media3
WRT 210, Foundations of Argument3
AUCS4
EC 101, Introduction to Economics3
Total Credits = 15

Second Year, Spring Semester

CourseCredits
CMM 260, Communication and Advertising, or CMM 271, Introduction to Public Relations3
Arts elective3
Humanities Diversity elective3
Lab Science4
Elective3
DIA 200, Career Dialogue1
Total Credits = 17

Third Year, Fall Semester

CourseCredits
CMM CS* or MJ** elective3
Humanities elective3
AUCT (not AUCT 150)4
MKT 3103
CMM 360, Advertising Copywriting and Layout3
Total Credits = 16

Third Year, Spring Semester

CourseCredits
CMM analysis elective***3
CMM 311, Research Methods in Communication3
CMM W elective****3
CMM 406 (Internship)3
Elective3
Total Credits = 15

Fourth Year, Fall Semester

CourseCredits
CMM 411, Communication Theory3
Electives12
Total Credits = 15

Fourth Year, Spring Semester

CourseCredits
CMM campaigns elective (CMM 460, Advertising Communication Tactics, or CMM 471, Public Relations Campaigns)3
CMM 407 (Internship)3
Electives6-9
Total Credits = 12-15

*Choose from CMM 212, 222, 225W, 230, 251, 310, 325, 335, 340, 343, 366, 412, 422, 428, and 447. (Bolded courses are recommended.)  Note: Some courses may required a pre-requisite.

**Choose from CMM 210, 240, 242, 244, 246, 281, 315, 317, 318, 324, 329, 330, 345, 346, 350W, 353, 354W, 356W, 362, 415, 425, 430, 432, 440, 442, 444, 445, 449, 450, 452, 453, 457, 458, and 481. (Bolded courses are recommended.)  Note: Some courses may required a pre-requisite.

***Choose from CMM 310, 346, 371, 448, or MKT 340. Note: Some courses may required a pre-requisite.

****Writing intensive courses are indicated by a W after the course number.

Each major must successfully complete CMM 110, 311, 411, and either CMM 250W or 253W, and achieve an overall GPA of at least 2.25 in the major to graduate as a Communication major.

CMM 311 and 411 should be taken in the junior or senior year.