Bring your ideas to life by creating advertising, public relations, and social media campaigns for real clients, learn to create engaging presentations, and develop the skills to present with confidence to set you apart in any career, with our BA in Strategic Communication, Advertising and Public Relations.
Full Time
Rolling AdmissionBachelor of Arts
39-45
Minor
18
Turn your creativity into impact through real-world experiences that connect classroom learning with professional practice. Build a portfolio, expand your network, and gain the skills to communicate effectively across today's media landscape.
The Strategic Communication, Advertising and Public Relations major combines creativity, strategy, and real-world experience to prepare you for careers in advertising, public relations, marketing, and digital media.
Through internships, client-based projects, and our student-run agency, Crested Communications, you'll develop strong skills in writing, branding, campaign development, research, and professional communication. With flexible areas of emphasis, you can tailor the program to match your interests and career goals.
Your chosen area of emphasis shapes the courses and total number of credits that will prepare you for success in communication. Explore each area of emphasis and their required courses below.
All students take three core courses that build a foundation in digital media, writing, and social communication skills. Examples include:
See the full list of core courses in the Course Catalog.
Think like a strategist, create like a professional, and lead like an agency manager. The Agency Core takes students from foundational concepts in advertising and public relations to managing real campaigns and clients, providing the practical experience employers seek in today's communication professionals.
Learn more about specific course offerings in the Course Catalog.
Enhance your major with the power of communication. This flexible minor helps students build confidence in writing, speaking, research, and digital communication while developing the skills needed to connect with audiences, collaborate effectively, and thrive in today's professional environments.
Learn more about the minor and courses offered in the Course Catalog.
Angelina Reyes, Communication '27Even as a sophomore, I feel I’ve learned so many necessary skills in every communication class I’ve taken. [My] favorite course so far is Making Sense of Social Media…which covers different digital marketing strategies for social media.
Communication , '24
Before graduating UHart, Natalie landed a full-time position at Cronin, a full-service advertising and public relations agency. As a Media Coordinator, she helps plan, create, buy, and manage media campaigns. Natalie first joined Cronin as an intern and credits the guidance and expertise of her School of Communication faculty for giving her the skills and confidence that made her stand out from other applicants.
The hiring manager said my ability to understand media gave me quite a leg up compared to the other candidates.
Step into the role of a communication professional before you graduate.
Crested Communications, the University of Hartford's student-run strategic communication agency, gives students the opportunity to work directly with real clients on branding, advertising, public relations, digital media, and content creation campaigns. Through this immersive, agency-style experience, students collaborate on projects that make an impact while building portfolio-ready work, strengthening leadership and teamwork skills, expanding professional networks, and gaining the hands-on experience employers value most. Graduates leave with the confidence, skills, and real-world experience needed to succeed in today's competitive communication industry.
Bring stories to life—studying the art of filmmaking, producing your own films with state-of-the-art technology, and working side by side with faculty and peers on professional sets. Showcase your work at film festivals, study abroad, and gain hands-on experience through internships and networking in Connecticut, New York, and Boston.
Prepare for a career as digital content creator, broadcast journalist, sports reporter, social media manager, producer, or media business professional, with our BA in Digital Media and Journalism.