Barney School of Business
Prepare for leadership jobs in marketing. Concentrations allow you to specialize your skills and tailor them to your career goals.
About the Major
The Marketing major includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose a concentration in International Marketing, Marketing Communications, Retailing, and Services Marketing to focus your career path. An internship ties it all together, giving you hands-on experience for your resume and skills to use in your first job.
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and complete list of requirements, visit our course catalog.
- Business and Professional Communication
- Management and Organizational Behavior
- Operations Management
- The Legal Environment of Business
- Consumer Behavior
- Marketing Research
- Marketing Strategy
- Internship in Marketing
Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!