Hyunjung Lee
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Hyunjung Lee

Prof Lee
Hyunjung Lee’s research focuses on marketing metrics and productivity. She is particularly interested in how to measure the financial value of brands. she is presently working on projects regarding social media marketing ROI and marketing accountability in non-profit organizations. She worked as a statistical consultant and conducted Customer Relationship Marketing projects in various industries before she got her Ph.d in marketing. Prior to joining University of Hartford, she has taught marketing at Kent State University and Sacred Heart University.


Courses: Course Title
MBA 730 Managing Customer Interface

Hyunjung Lee
Assistant Professor
Management Marketing Department
Phone: 860 768-4974, Room A310C
hyulee@hartford.edu

Education:
B.E. Han-Nam University
M.E. Chung-Ang University
M.S. University of Colorado at Denver
Ph.D. Kent State University

Research Interests:
Marketing Metrics
Marketing Productivity
Social Media Marketing
Customer Relationship Marketing
Non-Profit Organization Marketing

Selected Scholarship Books and Articles:
Johnson, Jennifer, Robert Jewell and Hyunjung Lee (2012), The resolution of Attitudinal Ambivalence in a Choice Setting, Advances in Consumer Research, Association of Consumer Research, Vancouver, BC.

Grimm, Pamela, Hyunjung Lee and Neslihan Yilmaz, Endorser Credibility & Attractiveness in Politics, presented at the Association for Consumer Research Conference, San Francisco, California, 2008.

Lee, Hyunjung, Brand Internalization as an Antecedent to Brand Loyalty, presented at the Mid-West Decision Science Conference, 2008.

Recent Achievements and Honors:
University Research Fellowship (2009-2010) Kent State UniversityTeaching Fellowship (2006) Kent State UniversityOutstanding Graduate Student (2006) University of Colorado at Denver

Professional Activities:
Member of American Marketing Association
Member of Academy of Marketing Science