Mission, Vision, and Strategic Plan
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Mission, Vision, and Strategic Plan


The Barney School of Business prepares individuals to be leaders and decision makers who are ready to pursue careers.

Our mission is accomplished by:
  • Creating a student‐focused environment that emphasizes high impact, experiential, and applied learning.
  • Maintaining strong partnerships with business, not-­for‐profit, and government entities to facilitate their interaction with our students and faculty in a wide variety of activities.
  • Engaging in a broad range of scholarly activities to improve the practice of business, enhance and strengthen our teaching, and provide intellectual stimulation to our faculty.
  • Advocating global awareness, social responsibility, and ethical behavior.
  • Promoting student competence, confidence, and connections.

Vision and Values


The Barney School will be a leader in career­‐focused business education that meets our students’ and partners’ talent acquisition and development needs.


  • We value students as learners and as individuals.
  • We value lifelong learning as a way to understand and adapt to our changing world.
  • We value faculty excellence in teaching, research, and service.
  • We value the richness of experience provided by partnerships with businesses of all sizes, and not-­for-­profit and government entities.
  • We value the qualities of leadership and the leadership potential of our students.
  • We value professionalism in the conduct of our faculty and students.  
  • We value global awareness and an appreciation for diversity.
  • We value ethical behavior, social responsibility, and service to the university and external communities.

Strategic Plan 2017-22

We have identified four key priorities consistent with the University strategic plan; the School’s mission, vision, and values; the AACSB mandate for engagement, innovation, and impact; and aligned with our SWOT analysis. Each priority area is described, resources to achieve them identified, and outcome metrics associated with success listed.