Theodore D. Veru Symposium
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Theodore D. Veru Symposium

On Tuesday April 4, 2017, students, alumni, and faculty alike gathered for the 23rd Annual Theodore D. Veru Symposium. The event is sponsored Barney School alumnus Peter Veru, and is named in honor of his father, Theodore Veru.  The Veru Symposium brings to campus world-renowned business and public leaders, providing students, faculty, and friends with access to esteemed thought leaders.

The night began with Dean Martin Roth offering welcoming remarks. Following the Dean, Dr. Charles Canedy III, Professor of Marketing, took the stage to share his excitement for the Symposium and to introduce Peter Veru. Mr. Veru then shared his story about creating the Symposium, and introduced the 2017 guest speaker.

This year Kathy Behrens ’85, President of Social Responsibility and Player Programs for the National Basketball Association (the NBA) joined as the guest speaker.  During a candid conversation with Peter Veru, Ms. Behrens she talked about her experiences at the NBA, highlighting the opportunities and challenges for the league, teams, coaches and players to become ambassadors for the sport and in their communities.   Students and others in the audience had ample opportunity to ask questions. Ms. Behren’s concluded with offering students advice to step out of their comfort zone to capitalize on their opportunities.  “If you’re too comfortable, it won’t be that enjoyable,” shared Behrens. 

After the Symposium, dinner was held in the 1877 Club for members of the Beta Gamma Sigma honorary business society, Ms. Behrens, Mr. Veru, and select guests.