Strategic Priority 3: Enhance Graduate Programs
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Strategic Priority 3: Enhance Graduate Programs

III. Evaluate and Enhance the MBA, MSAT, MSM, and Other Potential Graduate Programs

In response to increased competition and shifts in employer reimbursements, all facets of the MBA and MSAT programs must be evaluated to ensure we offer and deliver an innovative program that adds value to students and the organizations in which they work. Marketing, recruiting, student support, curriculum structure, course delivery, and extra-­‐curricular activities must all be evaluated and enhanced. As we launch and grow the MSM program, we must undertake the same continuous improvement analyses. Environmental scanning and other input will be used to assess the viability of new degree programs. In so doing, we will be better able to attract students, generate referrals, and satisfy corporate partners and others that support student participation. This priority links to the preparing career ready leaders and decision makers who are globally aware and socially responsible components of our mission.

Resources required:
  • Market and competitive analyses.
  • Partner insights on talent acquisition and development needs.
  • Faculty development of new courses and revisions of existing ones.
  • Staff delivery of student services.
  • Student recruiting support (domestic, international).
  • Career services if pre-­experience programs are developed.
Engagement success metrics:
  • Board of Visitors, alumni, and other partners’ input.
  • Partners’ engagement in the development and delivery of new innovations.
Innovation success metrics:
  • New and revised mission-­‐centric programming: number of initiatives and students engaged.
  • New and revised courses: numbers of courses and students engaged.
  • New and revised concentrations: numbers of concentrations and students engaged.
  • New and revised certificates: numbers of certificates and students engaged.
  • New degree programs: numbers of programs and students engaged.
Impact success metrics:
  • Increased applications, deposits, and enrollments: Pre‐experience and working professional, domestic and international
  • Increased selectivity (lower admits/applicants), increased yield (enrolled/admits).
  • Student satisfaction vis‐à‐vis course evaluations, EBI benchmarking studies, and other data sources.
  • Increased retention rates: first year, completion.
  • Placement data if pre-­experience programs launched.
  • Partner and other employer satisfaction with student preparation.