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The Barney School offers a major in Marketing for students aspiring to leadership positions in the private, public and non-profit sectors. The marketing specialization includes courses in Principles of Marketing, Consumer Behavior, Marketing Research, and upper-level courses in areas such as Marketing Communications, Retailing, and Sales Management. The curriculum is integrated through a capstone course in Marketing Strategy.

To assist students interested in pursuing careers in specialized areas of marketing, specific courses of study are outlined for International Marketing, Retailing, Marketing Communications, and Services Marketing. These concentrations designate courses to fulfill the required and elective segments of the marketing major. Those interested in pursuing one of these career tracks should consult with their major advisor. When available, internships with area organizations are offered to qualified students as an elective in the major.

The American Marketing Association

The American Marketing Association (AMA) is an international organization dedicated to helping students to: (1) understand the role of marketing in today's society, (2) develop professional marketing skills, (3) practically apply "the classroom experience"and (4) network with top marketing professionals. Membership in the AMA Collegiate Chapter offers students the opportunity to lead, manage, and participate in a range of activities and programs designed to educate the marketing practitioners of tomorrow.

Website Resources

American Marketing Association :

Total Credits Required for Bachelor of Science in Business Administration: 123

Requirements for the Major
Required courses:21
(To fulfill professional major requirements in the standard
degree program for business administration)

Major Requirements Click on any course number to see all course descriptions.

Course # Course Title
MKT 340 Consumer Behavior [3]
MKT 420 Marketing Research [3]
MKT 454 Marketing Strategy [3]
MKT 350 Multinational Marketing [3]
MKT 480 Internship [3]

Two Elective Courses May substitute a MGT or CMM course if approved by advisor.