Jerome Katrichis

Professor of Marketing; Chair of Faculty Senate

Management, Marketing and Entrepreneurship

Barney School of Business
860.768.4298 Auerbach Hall 310F

PhD in Business Administration, University of Michigan

MA in Organizational Psychology, University of Michigan

MBA, University of Wisconsin, LaCrosse

BS in Business Administration, University of Wisconsin, LaCrosse

Jerome Katrichis is a professor of marketing. He teaches many of the department's courses, including Principles of Marketing, Marketing Management, Managing Customer Interfaces, and Consumer Behavior.

His research interests include:

  • Customer satisfaction
  • Organizational buying
  • Behavior research methods
  • Marketing education

Misovich, Steven J., Jerome M. Katrichis, David M. Demers and William B. Sanders, An Introduction to Interactive Multimedia. Allyn and Bacon, 2003.

Katrichis, Jerome, Marketing Plan Explorer, Version 2.0. Courseware, Merlot Project., 2002.

Mittal, Vikas, Jerome M. Katrichis and Pankaj Kumar, Attribute Performance and Customer Satisfaction over Time: Evidence from Two Field Studies. Journal of Services Marketing. Vol. 15, No.5, (2001), 343-356.

Katrichis, Jerome M. and Karen M. Stevens, Marketing and the Social Designation of Science, In Don R. Rahtz and Pierre McDonagh, Globalization and Equity, Proceedings of the 26th Annual Macromarketing Conference, (2001), pp. 222-235.Sanders, William, and Jerome M. Katrichis, Business Courses Grounded in Multimedia and Good Practices, Syllabus: Technology in Higher Education Conference, 2001.