Alumni Profile - Jarrod Moses
Jarrod Moses is the founder of United Entertainment Group. The vision in creating UEG was to create a multi-disciplined entertainment marketing company that partners with brands and entertainment companies in all aspects of entertainment programming. Mr. Moses is at the forefront of creating strategic partnerships and building unique businesses for the marketing and entertainment industries, bridging the gap between Madison Avenue and Hollywood. Now more than ever brands are becoming an even greater partner, marketer, and financier for entertainment product. From films and television to music, sports and video gaming, Moses has been the pioneer in utilizing entertainment as a key marketing and communications vehicle.
So far, Moses is responsible for creating over 200 television programs, motion picture partnerships, concert tours, endorsement deals, product placements, celebrity partnerships, television brand integration and licensing deals and merchandising programs. Moses was responsible for crafting successful partnerships and programs for some of the world’s largest corporations including Procter & Gamble, The Coca Cola Company, NBC Universal, Panasonic, Reebok, Mercedes Benz, MTV Networks, Hasbro, Motorola, and Wal-Mart.
Moses’ work earned him many industry accolades including Emmys, Tellys, Platinum Records, and ABAs, and in 10 years time has become a leader in the branded entertainment industry crafting deals that are valued over of 1.5 billion dollars.
Mr. Moses is involved with a number of philanthropic efforts. He served as an entertainment consultant for The Gift of New York, a program developed for the families of 9/11. Mr. Moses is a co-founder of the New York Comedy Festival and its educational outreach program, “Comedy in the Classroom”, a Member of the Board of Directors for Hamptons International Film Festival and The City of New York’s Central Park Summerstage.
As spokesman for the “branded entertainment” industry, Moses has appeared on NBC’s The Apprentice, CNN, ABC, Bloomberg Television, MSNBC and in many international publications expressing his vision and strategies as we enter into a new world of communication.