University of Hartford Athletics Director Anton Goff and President Walter Harrison unveil the new Hartford Hawks logo.
The countdown is complete, the cheering continues, and the Hartford Hawks are soaring with their new logos. University of Hartford athletics rolled out its new logo and identity for the Hawks athletics program Tuesday evening, July 28. The logo suite was revealed to a packed house of invited University leadership, coaches, alumni, and donors during an event at NIXS Restaurant in Hartford.
University President Walter Harrison and Director of Athletics Anton Goff unfurled a 10-foot banner that reveals the new primary mark which features a profile shot of a bright red hawk soaring between two upright columns to complete an italicized ‘H.’ Next, the Hartford Hawks head coaches in attendance unfurled a second banner that shows the new secondary logo featuring a straight-on view of a red hawk, talons up, edging the Hartford Hawks word mark forward.
“We are all very excited. The new Hawks logo is a powerful representation of where our athletics program is headed,” said Goff. “Like never before, we are ready for Hawk Nation Domination!”
This is the first athletics logo refresh for the Hartford Hawks in 25 years. It was created by the University’s branding agency 160over90, which worked collaboratively over seven months with Hartford coaches, athletic administrators, alumni, student-athletes, and non-student-athletes to develop a concept, conduct research, and then create and execute a design that embodies the University's athletic history and its vision for the future as a Division I institution.
“This new logo and identity is the product of a shared vision for greatness— articulated by our students, coaches, athletic administrators, University faculty and staff, and fans and supporters of Hawk Nation – and brought to life by 160over90,” said Harrison.. “I’m confident that this will propel us forward and set the direction for the next generation of Hartford Hawks.”
The new look is adaptable across athletic mediums, from digital and broadcast, to the basketball court, athletic gear and apparel. Fall sport student-athletes will receive gear with the new look in a few weeks, and preparation will begin in August to have the new logo painted on the court in the Chase Arena in the Reich Family Pavilion..
In the meantime, newly branded merchandise is available for purchase at HartfordHawksProShop.com, the official online store of the Hartford Hawks.