Distinguished Alumni Award
University Distinguished Alumni Award
Brett D. Gerstenblatt ’94, vice president, executive creative director at CVS Health, has led the development of corporate branding, marketing, and communications programs for progressive companies for more than 15 years. He has advised C-suite executives and collaborated with leadership at a broad range of organizations including nonprofits, startups, and Fortune 500s, helping them pursue new strategies, respond to competitive challenges, and adapt to changing environments.
Currently he is the vice president, enterprise creative director at CVS Health. He is responsible for CVS’s campaign to remove cigarettes and tobacco products from its inventory. He works with executives and senior leaders to ensure the company’s purpose, strategy, and values are being expressed properly and consistently every day. Partnering with internal and external agencies, he leads the ideation and implementation of brand identity systems, marketing campaigns, and customer experiences to extend the influence and impact of the largest pharmacy innovation company in the United States.
Prior to CVS Health, Gerstenblatt was as an expert in McKinsey & Company’s marketing and sales practice. While at the firm, he was a founding member of McKinsey’s experimental design studio.
In 2001 Gerstenblatt founded a boutique branding and marketing consultancy and led the firm through 2011. Before starting his own company, Gerstenblatt was a designer, a practice leader at a digital marketing agency, and the executive creative director at a strategic communications firm. He has been a guest lecturer and critic at Parsons New School of Design; the University of Hartford’s Hartford Art School; the Graduate Center, CUNY; and Columbia University. Gerstenblatt studied abroad at the Hogeschool voor de Kunsten Arnhem and the University of Haifa.
Gerstenblatt and his wife live with their two children in Barrington, Rhode Island.