Andy Wei Hao

Andy Wei Hao headshot

Professor of Marketing

Management, Marketing and Entrepreneurship

Barney School of Business
860.768.4809 Auerbach Hall 310B

PhD, Kent State University

MBA, Kent State University

BA, Peking University

Andy Wei Hao is an associate professor of marketing. He teaches Principles of Marketing, Multinational Marketing, Marketing Research, Marketing Management, and The Global Business Environment.

Hao's research interests include:

  • International marketing
  • Branding
  • E-marketing
  • Marketing strategy

The Impact of Congruity and Country Image on Global Brand Alliance Evaluation, (with Michael Hu, Edward R. Bruning and Cindy Liu), Journal of International Consumer Marketing, 25(2), 2013, 107-123.

Does cultural similarity matter? Extending the animosity model from a new perspective, (with Jun Ma and Sijun Wang ), Journal of Consumer Marketing, 29 (5), 2012, 319-332.

Consumer Perceptions of Brand Functions: An Empirical Study in China, (with Xiaoling Guo and Xiaoyan Shang), Journal of Consumer Marketing, 28 (4), 2011, 269-279.

Name-Your-Own-Price Seller's Information Revelation Strategy with the Presence of List-price Channel, (with Tuo Wang and Michael Hu), Electronic Markets - The International Journal on Networked Business, 20 (2), 2010, 119-129.