Christine Ye

Associate Professor of Marketing

Management, Marketing and Entrepreneurship

Barney School of Business
860.768.5810 A310M

Florida State University, Marketing, Ph.D

Yale University, Statistics, MA

Indiana University, Marketing (Minor in Math), BS

Prior to joining the Barney School of Business, Christine taught at Westminster college in Salt Lake City, Utah for six years as an assistant (and associate) professor of marketing. Prior to joining the doctoral program, she worked as a marketing consultant for two years. Her research focuses on understanding the role of trust in a firm-customer relationship, particularly in the domain of e-commerce and corporate social responsibility. Her publications appear in well-regarded marketing journals including the Journal of Interactive Marketing, Journal of Public Policy and Marketing, Journal of Business Ethics, Journal of Marketing Education, and Psychology & Marketing.

Christine Ye, Hyunjung Lee, Carmina Cavazos, Jerry Katrichis, and Andy Wei Hao (2020), “Peer Teaching in Digital Marketing Courses, (in Press) Link to Article

Christine Ye, Charles F. Hofacker, John Peloza, and Alexis Allen (2020), “How Online Trust Evolves Over Time,” Psychology and Marketing, 37 (11), 1447-1635.

Christine Ye, Jerry Van Os, Dick Chapman, and Dax Jacobson (2017), “An Online Project-Based Competency Education Approach to Marketing Education,” Journal of Marketing Education, 39 (3), 162-75.

Dax Jacobson, Dick Chapman, Christine Ye, and Jerry Van Os (2017), “A Project-Based Approach to Executive Education,” Decision Sciences of Journal Innovative Education, 15 (1), 42-61.

Christine Ye, Joseph J. Cronin, and John Peloza (2015), “The Role of Corporate Social Responsibility in Consumer Evaluation of Nutrition Information Disclosure by Retail Restaurants,” Journal of Business Ethics, 130 (2), 313-26.

John Peloza, Christine Ye, and William J. Montford (2015), “When Companies Do Good, Are Their Products Good For You? How Corporate Social Responsibility Creates a Health Halo,” Journal of Public Policy & Marketing, 34 (1), 19-31.

Todd J. Bacile, Christine Ye, and Esther Swilley (2014), “From Firm-Controlled to Consumer Contributed: Consumer Co-Production of Personal Media Marketing Communication,” Journal of Interactive Marketing, 28 (2), 117-33.

John Peloza and Christine Ye (2012), “How Social Partnerships Build Brands, in Social Partnerships and Responsible Business: A Research Handbook. Routledge.