Hawktoberfest Logo Challenge
Theme:
Fun. Vibrant. Reuniting. Coachella meets campus pride.
Hawktoberfest is a lively, once-a-year celebration where alumni, parents, and students come together for a weekend packed with energy. From showstopping student performances to obstacle courses, art sales, festival games, and more, it’s the ultimate campus reunion.
This year, SGA is looking for a bold, unforgettable logo that captures the Hawktoberfest spirit and becomes the official visual for the event. Think of festival flair, vibrant colors, and an atmosphere that feels like a Coachella-style celebration, complete with eight incredible performances and endless community fun.
Your Mission
Design a Hawktoberfest logo that:
- Is creative and unique
- Captures the energy and unity of students, alumni, and families coming together
- Feels fun, bold, and instantly recognizable
- \Works across print, digital, and merchandise (shirts, banners, etc.)
- Fits the “vibrant campus festival” theme
You can submit one or multiple designs exploring different styles or color palettes.
Guidelines:
- Submissions must be original artwork created by the student
- Digital designs preferred (vector formats), but hand-drawn designs will be accepted if high-quality scans are provided
- Logo must be adaptable for both large banners and small merchandise
- Colors should be bold, vibrant, and print-friendly
- No AI-generated artwork will be accepted
Submissions Due: Tuesday, Sept. 23
Email your completed design to SGA@hartford.edu and include the follow details:
- Name of the piece (if applicable)
- Name of the artist and pronouns
- Artist statement