Are You Running a Social Media Account on Behalf of UHart?

Here are some tips, tricks, and guidance to keep in mind:

• Read our University social media guidelines and best practices.
• Keep in mind that you and your account are representing the University. Keep your material appropriate. 
• If this is a student-run account, please specify this in the bio line (i.e. “student-run account for the department of…”). 
• Pass on your passwords! Don’t let your account become inactive when you graduate or move on. Please make sure you share login information so someone else can take over. 
• If you’re done with an account—delete it! There are many inactive accounts associated with the UHart brand. We’ve worked to track down account owners, but unfortunately, login information has often been lost. If you have access to an inactive account, please shut it down! Help us tidy up! This strengthens our existing accounts. 
• Only create profiles for platforms you are able to regularly update. Remember: less is more. Don’t spread yourself thin. It’s better to have one strong platform than multiple weak ones. 
• Do NOT share copyrighted material or music. Please respect artists’ rights and protect your own account from being suspended.
• Know your goals. Don’t create an account “just because.” Know what you are trying to achieve with your account and keep that in mind with your posts. 

Running an account can be fun, informative, and productive! Reach out to Tessa Rickart, Social Media Marketing Strategist, with questions or concerns: rickart@hartford.edu