AMA spotlight event with Andrea Obston

American Marketing Association will be hosting a spotlight event with Andrea Obston on Oct. 27 12:45 p.m.-1:45 p.m. in Auerbach 442.

Crises are everywhere and the pace of reputation-threatening incidents promises to escalate. What should communications pros do when brands are under attack? Hear from crisis communications consultant Andrea Obston about ways to recognize, deal with and recover reputations after a crisis. Learn how to mobilize social media, websites, and traditional media in the fight to defend a company’s reputation when it’s under attack.

Andrea is a crisis marketing consultant who has experience within the following:

• COVID-19

• Ransomware attacks

• #MeToo