In this session on Wednesday, March 25 at 12:45 p.m.–2 p.m. (virtual), Steve Adler will will share a proven use case, “Discovering Hidden Markets”, an in-class activity from Multinational Marketing (MKT350). By the end of this session, participants will be able to do the following:
Set clear expectations for student use of AI tools by developing syllabus language promoting a balanced approach; Design course-specific AI use cases that enhance active learning and encourages students’ use of AI; Guide students in effective prompt development strengthening analytical thinking and creative problem-solving skills; Foster critical evaluation of AI outputs by leading structured classroom discussions with an emphasis on reasoning, validation, and evidence-based reflection; Create a supportive “AI sandbox” environment that encourages challenging each other’s findings. In addition to these objectives, attendees are encouraged to share their pedagogical experiences and suggestions to improve our students’ learning outcomes using an AI tool.
Register here! (The Teams link will be sent before the event.)