A brand is an enduring platform that articulates an organization’s unique identity and point of view. It can help an organization connect with many audiences through informed and relevant interactions.
These guidelines are updated regularly. Keep this page bookmarked and check back often to make sure you are using the most up-to-date and accurate content strategy and visual style.
If you have questions about UHart’s brand or need a full copy of the brand guidelines , please contact Paula Ribeiro at 860.768.4379.
University of Hartford Brand Overview
At the University of Hartford, our brand focuses on our distinct and diverse array of opportunities and the common vision that unites us as a community of multifaceted makers.
Our core value proposition summarizes what makes UHart distinct and forms the foundation for our brand strategy:
The University of Hartford channels passion and guides purpose so that tomorrow’s professionals become the multifaceted makers our world demands.
Our logos represent the University of Hartford at the highest level.
The University wordmark is our primary logo. It acts as a signature, an identifier, and a stamp of quality. It should be used consistently throughout our communications.
The official wordmark and trademark of the University of Hartford is composed of two parts—the words “University of Hartford” and the anchor bar—in a certain configuration. This trademark represents the University and must be used in all instances of marketing and identifying of the University.
The wordmark must be used according to the University’s approved graphic standards. It must not be re-keyed, redrawn, reproportioned, added to, or modified in any way. It is the official trademark of the University of Hartford and must be reproduced from original artwork. Only the official, approved versions of the wordmark are appropriate for use. The Office of Marketing and Communication is responsible for establishing and maintaining these graphic standards.
If you need the University word mark, or the logo for your school, college, or department, contact Paula Ribeiro at 860.768.4379.
Our color palette has two main layers: primary and secondary. Communications should lean heavily on the primary palette, but may use the secondary, neutral, and gradient palettes to keep layouts from becoming too stale or one-dimensional.
Our primary palette consists of UHart Red, white, and black. Layouts lean heavily on these colors, but can also mix them with the secondary palette to build color schemes that are complementary and balanced.
Colors from our secondary palette may be used with UHart Red, but they can also pair with each other to create a variety of effects for many needs and scenarios. Striking a balance between light, vibrant, and muted tones offers the flexibility to compositions that are bolder and more vibrant, or more formal and reserved.
Photography allows us to tell authentic stories in a single moment. Photos are one of the hardest-working and most-valued assets available. Take great care and be thoughtful when selecting photos. Be sure that they’re relevant, demonstrate the concept, and add value to the composition.
Only authentic photos should be used in University communications: stock imagery depicting students, faculty, or campus spaces is not permitted. The creative team in the Office of Marketing and Communication has curated a vast library of images of the University, our students, faculty, and staff. We have also cultivated relationships with reliable photographers, so please reach out if you need to hire a professional for your marketing needs.
For more information, please contact Paula Ribeiro at 860.768.4379.
The University of Hartford and “UHart” name, logo and trademarks, wordmarks, slogans, and other identifying symbols are the property of University of Hartford and are protected by statutory and common-law. Any unauthorized use of these or misleadingly similar names or marks, by any entity or individual without express written consent of University of Hartford will be deemed a violation of the University’s proprietary rights, and the University will take any and all steps necessary to protect such rights. Commercial use and reproduction without express written permission is strictly prohibited. This includes use by nonbusiness groups or individuals, employees, charities, and other organizations. The use of any University of Hartford name, logo, or trademark on any product or in connection with a manufacturer, wholesaler, screen printer, in-store producer, or any other supplier must be managed under a written agreement; other commercial use and reproduction without express written permission is strictly prohibited.
The name “University of Hartford” and the “AD HUMANITATEM” logo are registered with the U.S. Patent and Trademark Office. University of Hartford holds exclusive ownership rights regarding the use of all University logos, names, and trademarks. Only the official, approved versions of the logo are appropriate for use.
Those logos and trademarks must be used according to the University’s approved graphic standards. They must not be re-keyed, redrawn, reproportioned, added to, or modified in any way. They are official trademarks of the University of Hartford and must be reproduced from original artwork. Only the official, approved versions of the logos and trademarks are appropriate for use. The Office of Marketing and Communication and the Department of Athletics are responsible for establishing and maintaining these graphic standards, as well as formally approving any external use of University trademarks.