Alumni Board Director of Communications/Social Media
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Alumni Board Director of Communications/Social Media


Summary of Responsibilities: The Director of Communications/Social Media collaborates with the Alumni Relations staff and other volunteers to favorably and consistently brand and market the Alumni Association, the Alumni Board, and the related activities of both, consistent with the branding/marketing of the University. S/he is an ambassador for the University and Association and, as such, is an advocate for both. Building and sustaining strong relationships with the University of Hartford family, including alumni and students, is a primary role of the Director of Communications/Social Media.

It is also expected that each member of the Alumni Board will be an annual donor and supporter of the UHart Impact Fund and, if possible, make a leadership gift.

Description of Responsibilities

  1. Board Participation
    • Attends and actively participates in board and assigned committee meetings.
  2. Communications
    • Communicates about the programs and activities of the Alumni Association using Facebook, Twitter, LinkedIn, Instagram, Snapchat, and other emerging forms of social media and University channels of communication as appropriate.
    • Ensures that communication with alumni is innovative, diverse, effective, and measurable.
    • Provides support in building a favorable brand identity of the Alumni Association.
    • Collaborates with University offices and staff, including Communications and Alumni Engagement, to ensure consistent and optimal messaging to alumni.
    • Recruits alumni to serve as Social Media Ambassadors—Association volunteers who support and help to sustain effective communications among the alumni community. Work with University staff to support and reward their efforts.
  3. Outreach
    • Supports efforts to communicate Alumni Association efforts and activities to the University and alumni communities.
    • Regularly attends University of Hartford and Alumni Association events.
    • Identifies potential alumni volunteers, sharing information with staff and other board members.
    • Uses every opportunity to widen and deepen the circles of alumni engagement and support in the life of the University.
    • Serves as an advocate and ambassador for the Alumni Association and the University of Hartford.

Summary of Qualifications

The Director of Communications/Social Media should be an alumna/us of the University who has demonstrated expertise in strategic communication, brand development and marketing, and creating a communications infrastructure. The Director should have strong relationship-building and oral/written communication skills, fluency with various forms of social media, and effective organizational skills. Familiarity with the responsibilities and priorities of the University of Hartford Alumni Association and knowledge of the alumni community are essential.


The term of office for the Director of Communications/Social Media is three years, beginning July 1.

Staff Liaison(s):


Committee Responsibilities/Time Required

The Director of Communications/Social Media is expected to attend all meetings of the Alumni Board. It is expected that regular, on-going consultation and collaboration with Alumni Relations staff and volunteers across the country will continue throughout the year.

October 2017