The Hydration Health Center's Multi-College Digital Media Campaign

HHC logo

Students from the Barney School of Business (MKT 756 with Associate Professor Christine Ye) and College of Arts & Sciences (Crested Communications, Student-Run Agency with Applied Assistant Professor Sarah Miner) competed in a digital marketing media campaign competition focusing on water intake to improve population health and performance. Cash prizes in the amounts of $5,000 for first place, $2,500 for second place, and $1,000 for third place presentations were awarded by the Hydration Health Center (housed in the College of Education, Nursing and Health Professions) and were judged by:

  • Matt Besterman, PR Director, University of Hartford
  • Andrew Wood, Senior Brand Strategist, Mintz & Hoke
  • Andy Brown, Chief Operation Office, Blue Run Spirits
  • Jack West, Chairman, Drinking Water Research Foundation
  • Jeannette Dardenne, Founder of INGroup Creative

The creativity, attention to detail, and quality of all campaigns were superb! The ultimate winners were as follows:

1st - Alyssa Archambault, Briana Seguro, Hanna Ramsey
2nd - Kendall Buchanan, Stacey Dieterle
3rd - Amelia Sponauer, Elizabeth Schneller, Ishani Sharma

A big thanks to Professors Christine Ye and Sarah Miner for their substantial effort towards the success of this competition, and to the judges for donating their time and expertise. Congratulations to the winners and to all who participated!