About the Minor
The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786 billion by 2026. A career in digital marketing could include social media marketing, search engine optimization, video marketing, website marketing, email marketing, and more.
Course Requirements
For complete course descriptions, please see below.
Barney Marketing Majors
Required - 12 credits
- Marketing Communications OR Marketing Analytics - 3 credits
- Digital Marketing - 3 credits
- Digital Marketing Analytics - 3 credits
- Making Sense of Social Media - 3 credits
Students can replace CMM 215 with CMM 214*
*Prerequisite CMM 110
Visit the course catalog.
Barney Non-Marketing Majors
Required - 12 credits
- Marketing Communications OR Marketing Analytics - 3 credits
- Consumer Behavior - 3 credits
- Digital Marketing - 3 credits
- Digital Marketing Analytics - 3 credits
Visit the course catalog.
Non-Barney Students
Required - 12 credits
- Marketing Communications OR Marketing Analytics - 3 credits
- Consumer Behavior - 3 credits
- Digital Marketing - 3 credits
- Digital Marketing Analytics - 3 credits
Required Prerequisites - 12 credits
- Introduction to Economics - 3 credits
- Modeling with Elementary Functions - 3 credits
- Introduction to Marketing - 3 credits
Visit the course catalog.
Other Requirements
- All of the required and elective courses for the minors must be taken for a letter grade.
- Student must have a 2.0 overall GPA and maintain at least a 2.0 GPA for courses in the minor.
- Courses cannot be double counted between 2 or more minors, students must take unique courses.
Hyunjung Lee, Associate Professor of MarketingYou get knowledge in all types of digital marketing. Everything from social media to how to generate more traffic to a website.
Admissions
An application should be submitted to the Office of Academic Services of the Barney School.