The Barney School’s location puts you in just the right place to immerse yourself in the study of Business Analytics, Marketing, and Supply Chain. We partner with local companies, many just ten minutes away from campus, to give you real-world lessons that complement everything you learn in class.
Undergraduate Programs
Business Analytics and Managerial Economics
Prepare to work in a growing industry. More and more businesses are looking for people who understand data and how it impacts their bottom line. Set career goals and then use them as a base to develop your own program of study, including internships and electives.
Marketing
Our Marketing major is ideal for those interested in the creative side of business. Learn how to identify a company’s target audiences and share your message with consumers. Join our chapter of the American Marketing Association to meet professional contacts and work on marketing projects.
Supply Chain & Logistics Management
The Barney School's supply chain and logistics management program prepares graduates to enter the field as a demand planner, buyer, logistics analyst, operations manager, or contract administrator.
Digital Marketing Minor
A career in digital marketing could include social media marketing, SEO, video marketing, website marketing, email marketing, and more. Dive into the rapidly growing field of digital marketing to get a head start on your marketing career!
Master of Science in Business Analytics
This program is designed to give you a strong understanding of the fundamentals of analytics. Obtain the necessary quantitative, analytical, and visualization, and presentation skills to advance your career in the growing "big data" business culture.
Computer Requirements
The Barney School of Business recommends minimum system recommendations for incoming undergraduate students in the Department of Business Insights. These are recommendations, not requirements, and lab facilities are available for student use.
Please contact Department Chair Andy Hao with any questions.
- Platform: PC or Mac laptop, *Chromebook not recommended
- Operating System: Windows 11 (64-Bit) or macOS 13 (or higher)
- Processor Speed: Intel Core i-series (11th Gen) or AMD Ryzen Series 6000*, Apple M2 chip*
- *PC: If your major requires use of a Windows based software product, please note that some new PCs with an AMD Ryzen Series processor may not run the required Windows based software locally. You should only purchase an AMD Ryzen Series PC if your major requires you to run a Windows based product and they either provide remote access to a Windows operating system or confirm the required software will run with an AMD Ryzen Series PC. Please check with your major before you purchase an AMD Ryzen Series PC.
- *Mac: If your major requires use of a Windows based software product, please note that new Macs with the Apple M2 chip may not run the required Windows based software locally. You should only purchase an Apple M2 chip Mac if your major requires you to run a Windows based product and they either provide remote access to a Windows operating system or confirm the required software will run with an M2 chip Mac. Please check with your major before you purchase an Apple M2 chip Mac.
- Memory (RAM): 16 GB or higher
- Storage: Minimum 500 GB SSD (Solid State Drive)
- Webcam: Built-in or external with built in microphone (headset/earbuds recommended)
- Wireless: Wi-Fi Capable
- Platform: macOS and Windows with Office 365
- Backup: Any backup method of choice including cloud-based services like Microsoft OneDrive and Google Drive.
- Additional Information: BAME majors are welcome to use macOS, Windows, or Linux operating systems. BAME majors are welcome to use tablets to take notes, but tablets are not an adequate replacement for a laptop.
*Students may not need to purchase new laptops if they currently have one meeting the following requirements, but may need a more upgraded one for major classes in their junior or senior year.
- Platform: PC Laptop or Mac Laptop, *Chromebook not recommended
- Operating System: Windows 11 (64-Bit) or macOS 13 (or higher)
- Processor Speed:
- PC: Intel Core i-series (7th Gen) or higher
- Mac: Intel Core i-series (7th Gen) or higher, or Apple M1, M2, M3 chip*
- *PC: If your major requires use of a Windows based software product, please note that some new PCs with an AMD Ryzen Series processor may not run the required Windows based software locally. You should only purchase an AMD Ryzen Series PC if your major requires you to run a Windows based product and they either provide remote access to a Windows operating system or confirm the required software will run with an AMD Ryzen Series PC. Please check with your major before you purchase an AMD Ryzen Series PC.
- *Mac: If your major requires use of a Windows based software product, please note that new Macs with the Apple M2 chip may not run the required Windows based software locally. You should only purchase an Apple M2 chip Mac if your major requires you to run a Windows based product and they either provide remote access to a Windows operating system or confirm the required software will run with an M2 chip Mac. Please check with your major before you purchase an Apple M2 chip Mac.
- Memory (RAM): 8 GB or higher
- Storage: Minimum 250GB SSD (Solid State Drive)
- Webcam: Built-in or external with built in microphone (headset/earbuds recommended)
- Wireless
- Wi-Fi Capable
- Platform: macOS and Windows with Office 365
- Backup: Any backup method of choice including cloud-based services like Microsoft OneDrive and Google Drive.
- Additional Information: Majors in this department are welcome to use macOS, Windows, or Linux operating systems. Majors in this department are welcome to use tablets to take notes, but tablets are not an adequate replacement for a laptop.
Meet the Business Insights Department
Dean's Office for Barney