Turn creativity into career growth. Craft campaigns, shape brands, and make an impact. With a mix of strategy and storytelling, you’ll graduate ready to amplify your ideas and become an effective leader in the marketing world.
Full Time
Rolling AdmissionBachelor of Science
120
Minor
12
Join us on Oct. 18 or Nov. 2 to learn more about UHart and the Barney School. Register today!
Are you ready to turn your creativity and problem-solving skills into a powerful career? A marketing major lets you explore exciting fields like social media, advertising, and branding while preparing you to make real-world impact. Whether you dream of shaping the next big trend, working with global brands, or starting your own business, marketing opens doors to endless opportunities.
This program will teach you how to become a cornerstone of any successful organization by bridging the gap between innovative ideas and consumer needs. As a marketing major, you’ll gain the skills to understand and influence consumer behavior, develop impactful strategies, and harness cutting-edge digital tools to drive business success.
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and complete list of requirements, visit our course catalog.
All students start with the following core classes that build a foundation in marketing.
Required courses:
Elective courses:
Required courses:
Prerequisites for non-Barney students are:
This dynamic field offers diverse career opportunities, including sales, product and brand management, market research, and analytics. Graduates are highly sought after, with opportunities to work at companies of all sizes, from innovative startups and nonprofit organizations to Fortune 500 corporations.
Marketing majors can pursue various positions, such as marketing coordinator, sales representative, customer specialist, brand manager, advertising account executive, public relations specialist, and market analyst.
If you have any questions, please contact Professor Carmina Cavazos.
Enhance your major with a marketing minor! Marketing is the perfect complement to any field of study, offering valuable insights into consumer behavior, branding, and communication strategies. Whether you're studying engineering, psychology, or the arts, marketing equips you with essential skills to understand your audience, craft compelling messages, and make data-driven decisions. This minor provides a dynamic edge, broadening your career opportunities and empowering you to stand out in today's competitive job market. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Applications for admission are considered on a "rolling basis." If you have any questions, please feel free to email admission@hartford.edu. We look forward to welcoming you to Barney!
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