Barney School of Business
Sports Management
Are you passionate about sports? Barney School will equip you with the skills you need to make a positive impact on the sports industry. Our sports management program prepares graduates for a career in sports marketing, athletic administration, sales, event operations, facility management, community relations, social media and more.
About the Program
The new sports management program will prepare students with the analytical and technical skills necessary to succeed in a broad array of career paths in the sports industry. Students will develop managerial skills through specialized classes and hands-on experience. They will learn about sports economic trends and risk mitigation in addition to the legal and financial frameworks necessary for sports managers. Utilizing sports management and sports marketing analytics tools, students will prepare for internships in their field of study. A variety of sports related electives offered by different colleges within the university will allow the students to tailor to their specific sports interests.
Sports management is offered as a:
- major
- minor
- post baccalaureate certificate
Degree Requirements
The program combines core courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration. This unique program offers a variety of sports-related electives within our other colleges at the University— meaning you can tailor your academic experience to your specific interests through projects and internships. We also leverage existing relationships with the local sports businesses providing our students a deeper understanding of the broad sports career opportunities. See the course catalog for the additional requirements to earn your Bachelor of Science in Business Administration.
Total for the sports management major: 122 credits
Academic Curriculum
Sports Management Core Courses:
- Sports Management & Analysis
- Sports Economics & Finance
- Sports Marketing Analytics
- Sports Law & Risk Management
- Internship course
- Sports electives (2)
Featured Barney Core Courses:
- World of Business
- Technical Skills for Business Success
- Management and Organizational Behavior
- Business Finance
- Introduction to Marketing
Electives
Barney School of Business
- D & I in Sports Management
- Gaming & E-Sports
- Application of Digital Innovation in Sports
- Facility & Event Mgt
The College of Arts and Sciences
- Digital Production for News & Sports
- Sports Broadcasting
- Sports Journalism
- History of American Sports
- Sports Psychology
The College of Education, Nursing and Health Professions
- Beginning Principles in Sports Med/First Aid
- Sport, Culture & Society
- Sport Nutrition
- Injury Care & Prevention
- Skills of Officiating
Experiential Curriculum
Exploring & Planning Career Options (BAR 211)
Internships (required & course managed and credited) - UHart has connections with alumni at businesses such as:
- ESPN
- MLB
- NCAA
- NBA
- Miami Dolphins
- Philadelphia Eagles
- New England Patriots
- Hartford Yard Goats
- NBC Sports
- FOX Sports
Projects
- Sports related organizations
- Collaborated projects with Digital Media & Journalism professors and students
Skills & Tools
Skills
- Written Communications
- Oral Communications
- Critical Thinking
- Teamwork
- Quantitative Literacy
Certifications
- Excel
- Tableau
- Project Management
- Udemy Learning Platform
Career Outlook
The focused market review suggests “Good Growth, Economic Demand: There is a likely 11% increase in potential jobs that BS Sports Management graduates could choose to apply for between 2018-2028”.
Example of positions:
- College Athletic Administration Staff
- Operations Manager
- Facility Manager
- Team Marketer
- Event Planner
- Ticket Sales Specialist
- Agent/Scout
- Esports Manager
- Self-Employed Manager/Coach/Agent
- Youth Sports Coordinator
Samantha Borges '23, Manager of UHart Men's Basketball Team"The sports management classes at UHart have allowed me to grow and develop myself and my mindset around my career and everyday life. The sports industry is so tight knit and hard to break into but the Barney School of Business allows its students to comfortably and confidently make strong connections with individuals in the industry. This has prepared me to go out into the real world and be able to grow my network in an effective way as well as be confident in myself that I am prepared to be in the position I am in."
About the Minor
Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A minor will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Barney Minor Total Number of Credits: 12
Non-Barney Minor Total Number of Credits: 12 (18 with prerequisites)
About the Post Baccalaureate Certificate
Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A certificate will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field. Visit the course catalog.
Certificate for post Business Baccalaureate: Total Number of Credits: 12
Certificate for post non-Business Baccalaureate: Total Number of Credits: 12 (18 with prerequisites)
Admissions
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney! If you have any questions, please feel free to contact our admission manager Khalia Whyte at kwhyte@hartford.edu.