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Barney School of Business

Sports Management

Are you passionate about sports? Barney School will equip you with the skills you need to make a positive impact on the sports industry. Our sports management program prepares graduates for a career in sports marketing, athletic administration, sales, event operations, facility management, community relations, social media and more.

About the Program

sports management

The new sports management program will prepare students with the analytical and technical skills necessary to succeed in a broad array of career paths in the sports industry. Students will develop managerial skills through specialized classes and hands-on experience. They will learn about sports economic trends and risk mitigation in addition to the legal and financial frameworks necessary for sports managers. Utilizing sports management and sports marketing analytics tools, students will prepare for internships in their field of study. A variety of sports related electives offered by different colleges within the university will allow the students to tailor to their specific sports interests.  

Sports management is offered as a:

  • major
  • minor
  • post baccalaureate certificate

Degree Requirements

The program combines core courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration. This unique program offers a variety of sports-related electives within our other colleges at the University— meaning you can tailor your academic experience to your specific interests through projects and internships. We also leverage existing relationships with the local sports businesses providing our students a deeper understanding of the broad sports career opportunities.

Total for the sports management major: 122 credits

Academic Curriculum

Sports Management Core Courses:

  • Sports Management & Analysis
  • Sports Economics & Finance
  • Sports Marketing Analytics
  • Sports Law & Risk Management
  • Internship course
  • Sports electives (2)

Featured Barney Core Courses:

  • World of Business
  • Technical Skills for Business Success
  • Management and Organizational Behavior
  • Business Finance
  • Introduction to Marketing

Electives

Barney School of Business

  • D & I in Sports Management
  • Gaming & E-Sports
  • Application of Digital Innovation in Sports
  • Facility & Event Mgt

The College of Arts and Sciences

  • Digital Production for News & Sports
  • Sports Broadcasting
  • Sports Journalism
  • History of American Sports
  • Sports Psychology

The College of Education, Nursing and Health Professions

  • Beginning Principles in Sports Med/First Aid
  • Sport, Culture & Society
  • Sport Nutrition
  • Injury Care & Prevention
  • Skills of Officiating

Experiential Curriculum

Exploring & Planning Career Options (BAR 211)

Internships (required & course managed and credited)

  • UHart sports
  • Local minor league teams
  • ESPN
  • Local High Schools & Clubs

Projects (Course managed & credited)

  • Sports related organizations
  • Collaborated projects with Digital Media & Journalism professors & students 

University Clubs

  • Sports
  • Q^2(Analytics)
  • Marketing

Skills & Tools

Skills

  • Written Communications
  • Oral Communications
  • Critical Thinking
  • Teamwork
  • Quantitative Literacy

Certifications

  • Excel
  • Tableau
  • Project Management
  • Udemy Learning Platform

Career Outlook

sports management career

The focused market review suggests “Good Growth, Economic Demand: There is a likely 11% increase in potential jobs that BS Sports Management graduates could choose to apply for between 2018-2028”.

Example of positions:

  • College Athletic Administration Staff
  • Operations Manager
  • Facility Manager
  • Team Marketer
  • Event Planner
  • Ticket Sales Specialist
  • Agent/Scout
  • Esports Manager
  • Self-Employed Manager/Coach/Agent
  • Youth Sports Coordinator

About the Minor

Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A minor will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field.

Barney Minor Total Number of Credits: 12

Non-Barney Minor Total Number of Credits: 12 (18 with prerequisites)

About the Post Baccalaureate Certificate

Sports management is a field of interest for sports enthusiasts as well as individuals seeking careers in an expanding sports industry. A certificate will allow students from all University colleges to gain knowledge of the management & analytics, economics & finance, marketing & analytics, and law & risk management related to the field.

Certificate for post Business Baccalaureate: Total Number of Credits: 12

Certificate for post non-Business Baccalaureate: Total Number of Credits: 12 (18 with prerequisites)

Admissions

Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney! If you have any questions, please feel free to contact our admission manager Khalia Whyte at kwhyte@hartford.edu.