
Marketing
Turn creativity into career growth. Craft campaigns, shape brands, and make an impact. With a mix of strategy and storytelling, you’ll graduate ready to amplify your ideas and become an effective leader in the marketing world.
The management program unlocks your potential to lead teams, organizations, and ideas with confidence. With intentional preparation rooted in strategy, leadership, and real-world problem-solving, you’ll be ready to step into roles that matter. At Barney, you don’t just study management, you see yourself becoming an effective leader who can adapt, inspire, and drive change.
Bachelor of Science
120
Minor
12
Join us on Oct. 18, or Nov. 2 to learn more about UHart and the Barney School. Register today!
Learn fundamental principles of organizations, the nature and capabilities of people, how to function well in a team, and the methods involved in analyzing and solving managerial problems. Build on those lessons with an internship that enhances your interpersonal and leadership skills.
We encourage Management majors to obtain the Project Management Professional certification.
First, complete the Project Management minor. After completing Advanced Project Management, pursue the Certified Associate in Project Management (CAPM) designation offered by the Project Management Institute. Apply for a combined PMI student membership and CAPM certification. Fill out this form to apply for reimbursement after you have successfully completed the CAPM exam.
Open countless opportunities with a major in Management. Lead marketing, human resources, finance, sales, and other departments in businesses and nonprofits. The number of management jobs is expected to grow by eight percent over the next few years.
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and a complete list of requirements, visit our course catalog.
All students start with the following core classes that build a foundation in management.
All management students will take the below classes to build a strong foundation of management competencies.
Management, '25, M'26
I have had numerous professors who became mentors throughout my academic and career journey. Their support allowed me to use them as a sounding board for my future career plans. Additionally, I met mentors through various extracurricular activities, including my campus job, club leadership roles, and specific cohort programs.
We also offer a Management minor. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!
Turn creativity into career growth. Craft campaigns, shape brands, and make an impact. With a mix of strategy and storytelling, you’ll graduate ready to amplify your ideas and become an effective leader in the marketing world.
Unlock your entrepreneurial potential and put your purpose to work. Through hands-on projects, mentorship, and opportunities to launch and grow your own ventures, you’ll gain the confidence and tools to innovate across industries. At Barney, your potential is unlocked as you learn to transform ideas into action and become an effective leader of change.
Make a career out of your love for sports. Get behind the scenes of the industry you love. With hands-on experience in events, facilities, and team operations, see yourself here gaining the skills to become an effective leader in sports business.