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Barney School of Business

Marketing

At a Glance

Turn creativity into career growth. Craft campaigns, shape brands, and make an impact. With a mix of strategy and storytelling, you’ll graduate ready to amplify your ideas and become an effective leader in the marketing world.

Full Time
Rolling Admission

Degrees Offered

Total Credits

Bachelor of Science

120

Minor

12

About the Major

Join us for an Open House!

Join us Sept. 28, Oct. 18, or Nov. 2 to learn more about UHart and the Barney School. Register today!

Are you ready to turn your creativity and problem-solving skills into a powerful career? A marketing major lets you explore exciting fields like social media, advertising, and branding while preparing you to make real-world impact. Whether you dream of shaping the next big trend, working with global brands, or starting your own business, marketing opens doors to endless opportunities.

This program will teach you how to become a cornerstone of any successful organization by bridging the gap between innovative ideas and consumer needs. As a marketing major, you’ll gain the skills to understand and influence consumer behavior, develop impactful strategies, and harness cutting-edge digital tools to drive business success.

You may also choose any of the following concentrations to focus your career path.

  • International Marketing
  • Marketing Communications
  • Retailing
  • Services Marketing

Degree Requirements

The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.

For course descriptions and complete list of requirements, visit our course catalog.

Marketing Major

All students start with the following core classes that build a foundation in marketing.

Required courses:

  • Consumer Behavior – 3 Credits
  • International Marketing – 3 Credits
  • Marketing Research – 3 Credits
  • Marketing Strategy – 3 Credits
  • Marketing Internship – 3 Credits

Elective courses:

  • Sales Management – 3 Credits
  • Marketing Communications – 3 Credits
  • Digital Marketing – 3 Credits
  • Digital Marketing Analytics – 3 Credits
  • Marketing Analytics – 3 Credits

Request more information.

Marketing Minor for Non-Barney Students

Required courses:

  • Introduction to Marketing – 3 Credits
  • Marketing Communications – 3 Credits
  • Consumer Behavior – 3 Credits
  • 2 Additional approved marketing or management electives 6 Credits

Prerequisites for non-Barney students are:

  • EC101
  • M110

Request more information.

Career Outlook

This dynamic field offers diverse career opportunities, including sales, product and brand management, market research, and analytics. Graduates are highly sought after, with opportunities to work at companies of all sizes, from innovative startups and nonprofit organizations to Fortune 500 corporations.

Examples of positions

Marketing majors can pursue various positions, such as marketing coordinator, sales representative, customer specialist, brand manager, advertising account executive, public relations specialist, and market analyst.

You, Success Ready.

Matthew Elwell '25, M'26

Internship with Special Olympics Connecticut

Matthew Elwell is a third-year student in the Barney School of Business 3+1 program, double majoring in marketing and sports management. He has recently taken his talents to a summer internship for Special Olympics Connecticut (SOCT) thanks to a Barney connection.

Read more

American Marketing Association

The American Marketing Association (AMA) is an international organization dedicated to helping students understand the role of marketing in today's society, develop professional marketing skills, practically apply the classroom experience, and network with top marketing professionals. Membership in the AMA Collegiate Chapter offers the opportunity to lead, manage, and participate in a range of activities and programs.

If you have any questions, please contact Professor Carmina Cavazos.

About the Minor

Enhance your major with a marketing minor! Marketing is the perfect complement to any field of study, offering valuable insights into consumer behavior, branding, and communication strategies. Whether you're studying engineering, psychology, or the arts, marketing equips you with essential skills to understand your audience, craft compelling messages, and make data-driven decisions. This minor provides a dynamic edge, broadening your career opportunities and empowering you to stand out in today's competitive job market. Visit our course catalog for specific requirements for Barney students and non-Barney students.

Admissions

Applications for admission are considered on a "rolling basis." If you have any questions, please feel free to email admission@hartford.edu. We look forward to welcoming you to Barney! 

Marketing Program Team

Jing Chen
Assistant Professor
Management, Marketing and Entrepreneurship

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Hyunjung Lee
Associate Professor of Marketing, MBA Program Director
Management, Marketing and Entrepreneurship

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Andy Wei Hao
Professor of Marketing, Business Insights Department Chair
Management, Marketing and Entrepreneurship

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Carmina Cavazos
Associate Professor of Marketing
Management, Marketing and Entrepreneurship

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Aydin S. Oksoy
Assistant Professor of Entrepreneurship
Management, Marketing and Entrepreneurship

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Andy Shome
Visiting Instructor of Marketing
Management, Marketing and Entrepreneurship

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Edwina Cogdell
Part-time Faculty
Dean's Office for Barney

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Brian Jud
Adjunct Professor of Marketing
Management, Marketing and Entrepreneurship

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Steven Adler
Adjunct Professor
Management, Marketing and Entrepreneurship

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Samuel McGee
Adjunct Faculty
University Interdisciplinary Studies
Management, Marketing and Entrepreneurship

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