Prepare for marketing leadership jobs with a Marketing major from the Barney School of Business. Concentrations allow you to specialize your skills and tailor them to your career goals.
Full Time
Rolling AdmissionBachelor of Science
120
Minor
12
The Marketing major includes core business classes, to give you a background in all areas of for-profit companies and nonprofits. Then, delve deeper into the marketing field with more specialized classes. You may also choose any of the following concentrations to focus your career path.
The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.
For course descriptions and complete list of requirements, visit our course catalog.
Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.
Are you interested in learning more about marketing but prefer to major in another subject? You can minor in Marketing. Visit our course catalog for specific requirements for Barney students and non-Barney students.
Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!
Unlock your entrepreneurial potential in the Entrepreneurial Studies program. Learn about the dynamic world of business–and the tools to help turn your ideas into action–by gaining an understanding of how key components of business like marketing, finance, accounting, and supply chain logistics work together. Here, you’ll be equipped with relevant skills and empowered to tackle real-world business challenges.
Prepare for a career as a business leader with a Management major from the Barney School of Business. Develop your management skills with specialized classes and hands-on experiences.
Are you passionate about sports? The Barney School will equip you with the skills you need to make a positive impact on the sports industry. Our sports management program prepares graduates for a career in sports marketing, athletic administration, sales, event operations, facility management, community relations, social media and more.